KYB Paris

The Brief

KYB a leading, global supplier of shock absorbers, coil springs and suspension mounting kits, When KYB Europe exhibited it’s market-leading products at Automechanika in Paris they needed to communicate to the world automotive industry the importance of replacing their shock absorbers in pairs to ensure maximum safety and ride comfort. MaD were commissioned to create an impactful poster campaign to re-enforce this message.

The Solution

MaD designed multiple preliminary creative concepts for KYB, one of which was chosen to appear at strategic locations across the Paris Metro system to maximise impact and exposure.

The Result – did it work?

The client was delighted with the finished result and has since commissioned MaD to create further poster campaigns for other Automechanika events.

More Projects

The Breathe Programme

Keep up to date with our latest news & insights