KYB Paris

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The Brief

KYB a leading, global supplier of shock absorbers, coil springs and suspension mounting kits, When KYB Europe exhibited it’s market-leading products at Automechanika in Paris they needed to communicate to the world automotive industry the importance of replacing their shock absorbers in pairs to ensure maximum safety and ride comfort. MaD were commissioned to create an impactful poster campaign to re-enforce this message.

The Solution

MaD designed multiple preliminary creative concepts for KYB, one of which was chosen to appear at strategic locations across the Paris Metro system to maximise impact and exposure.