Liverpool Heart & Chest Hospital Integrated Campaign
‘Breathe’ is a personalised programme of exercises and education for people with long-term lung conditions. Liverpool Heart and Chest Hospital needed to simplify their extensive library of training courses and materials into a concise and palatable online resource and off-line support function that local people could access and engage with in order to enhance their quality of life.
MaD created a vibrant brand identity which adhered to the latest NHS brand guidelines. A number of modular video ‘exercise pods’ were created that enabled health professionals to ‘pick and mix’ tailored exercise regimes suitable for patients of all abilities.
The Result – did it work?
Working to challenging deadlines MaD created a selection of logo and brand concepts based on the clients design brief. After stakeholder consultation a design was chosen which enabled us to create formal brand guidelines and templates for key marketing materials. We built an accompanying custom CMS responsive website which features our unique in-page easy edit system.