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Rigby Financial Rebranding

The Brief

When we first started working with Rigby Financial they were having a bit of an identity crisis! They were operating with two divisions – Rigby Insurance and Rainford Financial. Each had their own brand identity website and marketing materials.

The Solution

MaD conducted market research with key clients many of whom were a little confused as to the services offered by each division. We helped the client to rationalise the visual structure of their business and to create a unified ‘Rigby Financial’ brand which combined both divisions with simple pathways to their products and services. This included everything from logo design, stationery, augmented reality brochures, signage, website and an animated film to explain Rigby’s value proposition in it’s simplest terms.

The Result – did it work?

“MaD just got us from day one. They have seriously helped us to up our game. Everything is crystal clear and the investment was well worth it”

Simon Rigby – Company Director

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