Rochdale & Wigan Council – Achieving Change Together

The Brief

Following a high profile child sexual exploitation (CSE) case in Rochdale, the local authority, working with Wigan Council, set up a service to support victims of abuse The service, funded by nearly £1m from the Department for Education Social Care innovation Programme, allocates therapeutic social workers to child victims of CSE and those at risk.

The Solution

MaD facilitated a co-design session with young people and service professionals to understand their design and communication preferences. We used the sessions to inform our designs resulting in the creation of a modern, youthful brand identity that incorporated interactive elements to engage with young people.

The Result – did it work?

Working to challenging deadlines MaD created a selection of logo and brand concepts based on the clients design brief. After stakeholder consultation a design was chosen which enabled us to create formal brand guidelines and templates for key marketing materials. We built an accompanying custom CMS responsive website which features our unique in-page easy edit system.

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